Data privacy issue

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question.

With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent. And with recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions must be taken.

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can i

How to leverage first-party data in order to benefit your business?

It is time to dive into details and see how to take advantage of the first-party data and where to start.

Where to collect it?

• Websites, both desktop and mobile versions. However, it is worth mentioning that mobile devices often restrict JavaScript and cookies, so the mobile web data is not as full as the desktop one.
• Apps. App users show higher engagement rates and can give valuable insights into their preferences and customer behavior.

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Real-time in an advance auction is carried out with the help of Java-script code
unique to each publisher and embedded in the website’s header. When the user
is loading the page, the code concurrently sends the request to all partners
connected to the publisher.

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Real-time in an advance auction is carried out with the help of Java-script code
unique to each publisher and embedded in the website’s header. When the user
is loading the page, the code concurrently sends the request to all partners
connected to the publisher.

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