Cookie Policy

Last updated : Apr 20, 2022

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Below you can find more information about cookies, types of cookies we use and the way we use them. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and impact the use of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

WHAT ARE COOKIES?

Cookies are pieces of data that sites and services you use or visit can set on your browser or device and they can typically be read on future visits to learn more about the User and to personalize an experience, including the ads that are displayed to the User. “Cookies” is also a term that may be used to refer to a range of technologies that help an operator identify Users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up delivery of content.

THE WAY WE USE COOKIES

Bidmatic sets cookies as shown below for a variety of purposes, including:

1) to enable certain functions of the Website;
2) to authenticate Users and prevent fraudulent use of User accounts;
3) to learn more about how our Services are used and similar analytical purposes;
4) to understand how Users interact with our ads;
5) to understand how to improve performance;
6) to customize our website;
7) to validate related services; and
8) to provide you with more relevant advertising.

For example, we or our third-party partners might use a web beacon to learn whether an email message was opened or might store preferences in a flash cookie.

WHAT TYPES OF COOKIES DO WE USE?

As described below Bidmatic employs a number of technologies to provide and improve its Services. Depending on your location, you will be offered a choice to accept or decline our use of these technologies, but you are welcome also to exercise the choices described below.  Please note declining cookies may cause our website not to function correctly.

Generally, our cookies fall into the following categories listed below with some examples of the uses for each category.

ESSENTIAL COOKIES

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Name _dc_gtm_UA-xxxxxxxx
Host google.com
Duration a few seconds
Type Third Party
Category Essential Cookies 
Purpose This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page.  Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.

Name _GRECAPTCHA
Host google.com
Duration 180 days
Type Third Party
Category Essential Cookies
Purpose Sets a necessary cookie when executed for the purpose of providing its risk analysis.

Name OptanonAlertBoxClosed
Host bidmatic.io
Duration 365 days
Type First Party
Category Essential Cookies
Purpose This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust.  It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.  It enables the website not to show the message more than once to a user.  The cookie has a one year lifespan and contains no personal information.

Name OptanonConsent
Host bidmatic.io
Duration 365 Days
Type First Party
Category Essential Cookies
Purpose This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

Name usedId
Host bidmatic.io
Duration 2 hours
Type First Party
Category Essential Cookies

Name X-Authentication-Session-Id
Host bidmatic.io
Duration 2 hours
Type First Party
Category Essential Cookies

FUNCTIONAL COOKIES

These cookies enable the website to provide enhanced functionality and personalization. If you do not allow these cookies then some or all of these services may not function properly.

Name __cf_bm
Host hubspot.com
Duration a few seconds
Type Third Party
Category Functional Cookies
Purpose This cookie name is associated with websites built on the HubSpot platform.

Name __hstc 
Host bidmatic.io
Duration 365 Days
Type First Party
Category Functional Cookies
Purpose This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

Name pll_language 
Host bidmatic.io
Duration 365 Days
Type First Party
Category Functional Cookies
Purpose This cookie name is associated with the Polylang plug-in for WordPress powered websites. it stores a language preference for the visitor to support multi-lingual websites. When set as a persistent cookie, or with the default lifespan of 1 year, it has to e considered Functional rather than strictly necessary.

Name hubspotutk 
Host bidmatic.io
Duration 390 Days
Type First Party
Category Functional Cookies
Purpose This cookie name is associated with websites built on the HubSpot platform.  HubSpot report that its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.

TARGETING COOKIES

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.    They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Name _uetsid 
Host bidmatic.io
Duration 1 Day
Type First Party
Category Targeting Cookies
Purpose This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.

Name _clck
Host bidmatic.io
Duration 364 Days
Type First Party
Category Targeting Cookies
Purpose Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Name _fbp 
Host facebook.com
Duration 90 Days
Type Third Party
Category Targeting Cookies
Purpose Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

Name _clsk 
Host bidmatic.io
Duration A few seconds
Type First Party
Category Targeting Cookies
Purpose Connects multiple page views by a user into a single Clarity session recording.

Name SRM_B
Host c.bing.com
Duration 398 Days
Type Third Party
Category Targeting Cookies
Purpose This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.

Name ANONCHK
Host c.clarity.ms
Duration A few seconds
Type Third Party
Category Targeting Cookies
Purpose This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Name SM
Host c.clarity.ms
Duration Session
Type Third Party
Category Targeting Cookies
Purpose This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.

Name MUID
Host clarity.ms
Duration 398 Days
Type Third Party
Category Targeting Cookies

Name bscookie
Host www.linkedin.com
Duration 730 Days
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.

Name lang
Host ads.linkedin.com
Duration Session
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.

Name lang
Host linkedin.com
Duration Session
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targetng.

Name AnalyticsSyncHistory
Host linkedin.com
Duration 30 Days
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.

Name lidc
Host linkedin.com
Duration 1 Day
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.

Name li_gc
Host linkedin.com
Duration 716 Days
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.

Name bcookie
Host linkedin.com
Duration 730 Days
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.

Name UserMatchHistory
Host linkedin.com
Duration 30 Days
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain.

Name MUID
Host bing.com
Duration 390 Days
Type Third Party
Category Targeting Cookies
Purpose This domain is owned by Mircosoft – it is the site for the search engine Bing. This cookie is widely used my Microsoft as a unique user identifier.  It can be set by embedded microsoft scripts.  Widely believed to sync across many different Microsoft domains, allowing user tracking.

PERFORMANCE COOKIES

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.

Name _uetvid 
Host bidmatic.io
Duration 16 Days
Type First Party
Category Performance Cookies
Purpose This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.

Name _ga 
Host bidmatic.io
Duration 730 Days
Type First Party
Category Performance Cookies
Purpose Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.

Name __hssc 
Host bidmatic.io
Duration A few seconds
Type First Party
Category Performance Cookies
Purpose This cookie name is associated with websites built on the HubSpot platform.  It is reported by them as being used for website analytics.

Name s_xxxx 
Host bidmatic.io
Duration A few seconds
Type First Party
Category Performance Cookies
Purpose This domain is owned by Adobe/Omniture. The main business activity is: Analytics

Name _gid 
Host bidmatic.io
Duration 1 Day
Type First Party
Category Performance Cookies
Purpose Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.

Name _gclxxxx 
Host bidmatic.io
Duration 90 Days
Type First Party
Category Performance Cookies
Purpose Google conversion tracking cookie

Name __hssrc 
Host bidmatic.io
Duration Session
Type First Party
Category Performance Cookies
Purpose This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.

WHAT IS COOKIE REFRESH?

Please note, that we use cookie refresh function in order to refresh the duration period of cookie set each time you visit our website. This means that, the expiry term for a cookie is automatically renewed and starts from the beginning in case you visited our website again within the initial expiry term of such cookies without disturbing you regarding additional necessity of giving extra consent for such cookies re-setting. For example, if the refreshment period is 30 (thirty) days and you visit us every day, this means we will refresh set cookies every day and the whole duration of cookies will constitute the sum up of all refreshments made within your visits.

HOW CAN I MANAGE COOKIES FOR ADVERTISING?

Advertising helps to defray certain costs of providing Services, especially costs that are incurred but not recovered from Users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you do have choices to limit personalized advertisements that are tailored to your interests.

You may be able to control targeting as you browse the web through browser settings and other mechanisms. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the NAI website, the DAA website, or the EIDAA website. Bidmatic does not control these third-party-provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

If Bidmatic delivers personalized advertising, we will provide all our Users with a notice and information about how they may be able to opt-out of such personalized advertisements.  Such opportunity to opt out may occur through your device settings.

We use Google, among others, to provide advertising through the Services and on third party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit https://www.google.com/settings/ads

INFORMATION AND CHOICES REGARDING TRACKING AND TARGETING ON MOBILE DEVICES

As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems, iOS and Android, options for limiting tracking and targeting in relation to ads.

We do not control your device level opt out processes and we cannot be responsible for any choices you make through such mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. Using a device level opt-out mechanism may opt you out of all third-party personalized advertisements.

If you use an Apple device, visit http://support.apple.com/kb/ht4228 .

If you use an Android device, navigate to the google settings page, select ads and then choose to reset your Android Ad ID or opt-out of personalized ads.

There are also several browser plugins available to Users that want to be better informed about and have more control over the use of cookies and related technologies on their devices.

If you want to know more about cookies, please refer to the following third-party websites:

All About Cookies: https://www.allaboutcookies.org/

Network Advertising Initiative: https://www.networkadvertising.org/

CONTACT US

In case of any additional requests about this Cookies Policy, you can contact us at legal@bidmatic.io