Bidmatic SSP
1.1 Prebid Adapter with Viewability Prediction
What changed
Bidmatic.io released an upgraded Prebid Adapter with a built-in viewability prediction module.
How it works
The module estimates the likelihood that an impression will be viewable before the bid request is processed.
Why it matters
This helps buyers prioritize higher-quality inventory and allows publishers to expose impressions with stronger expected performance.
Benefits
- Better campaign efficiency for advertisers
- Higher-value inventory positioning for publishers
- Reduced uncertainty in auction decisioning
Note
Available for Prebid 10.24+ only. Publishers must update Prebid to use this feature.
1.2 Interstitial as a Dedicated Programmatic Channel
What changed
Interstitial inventory is now available as a separate programmatic buying channel within Bidmatic.io SSP.
How it works
Instead of competing inside mixed banner demand pools, interstitial placements can now be targeted as a standalone inventory type.
Why it matters
This gives buyers clearer access to full-screen inventory and gives publishers a more structured monetization path for interstitial demand.
Benefits
- Clearer inventory classification
- Better demand matching for interstitial placements
- More transparent reporting and optimization
1.3 New Placement Type Filters
What changed
New placement type filters were added to the SSP.
How it works
Buyers and optimization teams can now source inventory based on the specific characteristics of the ad slot or placement type (e.g. sticky unit, in-article slot, full-screen slot, etc.)
Why it matters
More control over inventory selection improves match quality and reduces wasted demand.
Benefits
- Better control over inventory packaging
- Improved quality assurance
- More precise inventory-to-demand alignment
Prebid Wrapper Enhancements
2.1 Prebid 10 Core Upgrade
What changed
Bidmatic.io Prebid Wrapper core was upgraded to Prebid 10+.
Why it matters
This brings the wrapper in line with the current Prebid ecosystem and improves compatibility with modern bidder adapters and modules.
Benefits
- Better long-term maintainability
- Broader module and adapter compatibility
- Stronger foundation for future upgrades
2.2 Support for Custom Prebid Core Versions
What changed
The wrapper now supports custom Prebid core versions for individual integrations.
How it works
Publishers can choose which Prebid version to run on a specific website.
Why it matters
This supports staged rollouts, controlled testing, and different technical requirements across properties.
Benefits
- Safer experimentation
- More flexible deployment
- Better support for multi-site SaaS customers
2.3 Wrapper Performance Refactoring
What changed
A major internal refactoring improved wrapper performance and configuration management.
Key improvements
- optimized filtering logic
- faster auction initialization
- configuration payload reduced by approximately 50%
- improved configuration build time
Measured impact
- 18% improvement in timeout rate
- approximately 90 ms reduction in average impression render time
Why it matters
Faster execution improves auction stability, latency management, and monetization efficiency.
Benefits
- faster rollout of changes from Member Zone to production
- more reliable performance at scale
- better end-user experience
2.4 GEO and Device Filters at Ad Unit Level
What changed
New GEO and Device Type filters were added at the ad unit level.
How it works
Customers can now control how individual ad units are exposed to demand partners by geography and device type.
Why it matters
This allows more granular monetization strategies without broader structural changes.
Benefits
- GEO-specific format control
- device-based monetization logic
- easier testing across traffic environments
Ad Format Updates
3.1 Mobile Brander / Mobile Parallax Interscroller
What changed
Bidmatic.io launched a new high-impact mobile format: Mobile Brander / Mobile Parallax Interscroller.
How it works
The format creates full-screen visual engagement during scroll while preserving a more native mobile experience.
Current availability
- live via direct demand integrations
- Ukraine is the first supported GEO
- further market expansion is planned
Why it matters
High-attention mobile formats are increasingly valuable for premium monetization strategies.
Benefits
- stronger user attention and visibility
- better mobile engagement potential
- higher-yield mobile monetization opportunities
3.2 Auto-Insert for Mobile Parallax Interscroller
What changed
The Mobile Parallax Interscroller was integrated into auto-inserted blocks.
How it works
- activated through wrapper configuration
- no separate publisher-side implementation required
- fully compatible with existing auto-insert logic
Why it matters
This simplifies rollout across multiple pages and publisher properties.
Benefits
- faster deployment at scale
- lower implementation overhead
- easier activation across large publisher networks
3.3 Combined Interstitial
What changed
Bidmatic.io introduced a Combined Interstitial format designed to maximize fill rate and monetization performance.
How it works
The format combines multiple demand channels within one placement:
- Google Rewarded
- Google Interstitial
- programmatic banner demand
The system automatically selects the highest-performing option based on demand availability and auction dynamics.
Why it matters
This improves monetization flexibility and reduces unsold interstitial inventory.
Benefits
- higher overall fill rate
- better revenue stability
- reduced opportunity loss in full-screen inventory
Core and Privacy Infrastructure
4.1 Browser Storage Refactoring
What changed
A major refactoring modernized how the wrapper interacts with browser storage systems:
- Local Storage
- Cookie Storage
- IndexedDB
Why it matters
This improves efficiency and reduces redundant storage operations during browsing sessions.
Benefits
- more efficient data handling
- stronger browser compatibility
- better resilience under evolving browser policies
4.2 Hard Cut-Off for Third-Party Cookie Lifespan
What changed
The wrapper now enforces a hard cut-off for the lifespan of third-party cookies it creates.
Why it matters
This reduces overhead during extended browsing sessions and improves interaction with browser storage policies.
Benefits
- reduced page load overhead
- lower unnecessary cookie persistence
- more efficient client-side resource usage
- reduced technical and carbon footprint during ad delivery
4.3 Full Support for TCF 2.3
What changed
Bidmatic.io infrastructure now fully supports TCF 2.3.
Why it matters
This aligns the platform with the latest IAB Europe standards for consent signaling and vendor transparency.
Benefits
- stronger privacy compliance readiness
- better interoperability with CMP providers
- more future-proof consent handling across SSP and wrapper integrations
Summary
The Q1 2026 release strengthens Bidmatic.io in four areas:
- inventory intelligence through viewability prediction and better placement filtering
- infrastructure performance through Prebid 10+, refactoring, and faster wrapper execution
- format innovation through high-impact mobile formats and Combined Interstitial
- privacy and browser readiness through TCF 2.3 support and storage/cookie improvements
This makes the platform more configurable, more efficient, and better aligned with the direction of the programmatic market.
