Last year, Bidmatic participated in DMEXCO (Digital Marketing Exposition & Conference), staying at the forefront of the digital advertising landscape. From AI-driven video content to advanced monetization strategies, here are the five programmatic advertising trends publishers need to know to be profitable, relevant, and future-ready.
1. Sustainability in AdTech: Reducing Carbon, Growing Revenue
Publishers face growing pressure to align with sustainability goals while making money. In 2025, the AdTech conversation will focus on:
- Shortened Programmatic Supply Chain: Supply Path Optimization (SPO) reduces intermediaries in programmatic advertising, leading to greater efficiency, lower costs, and decreased environmental impact.
- Energy-Efficient Ad Serving: Lightweight, optimized ad solutions (like Bidmatic’s HTML5 players) that meet Core Web Vitals standards will take the lead.
- More Intelligent Resource Allocation: AI-driven ad tools minimize wasted impressions and ensure premium ad delivery.
- Optimized Data Transmission: Streamlining requests minimizes data transfer, reducing energy consumption across digital networks.
Sustainability is a business advantage. Publishers who prioritize it will improve their bottom line and attract brands committed to greener solutions.
2. Privacy Regulations Will Reshape Monetization
As privacy laws tighten and cookies continue to crumble, first-party data will become the lifeblood of digital advertising. Publishers who rely on outdated ad strategies will lose out.
Check out #2 Newsletter Edition by Bidmatic to learn more about the ‘Consent or Pay’ model. What’s inside? Legal considerations, ethical challenges, and strategic recommendations for publishers to monetize their websites effectively.
The publishers who act now to build stronger direct ad relationships and leverage new demand channels will dominate in a cookieless world.
3. AI in Video Content Generation
The demand for video content is skyrocketing. Why? It’s engaging, shareable, and dominates social media. But producing video content at scale is costly and time-consuming… unless you automate.
HeroVideo by Bidmatic is the solution:
- AI-Powered Article-to-Video Generation: Instantly produces videos narrated by an AI avatar based on text articles.
- Monetization-Ready: Pre-, mid-, and post-roll ads are built-in for immediate revenue.
- Social Media Dominance: Boost reach on TikTok, YouTube Shorts, and Instagram Reels.
In 2025, publishers who embrace AI video generators will engage more users, capture higher ad revenues, and reduce production costs.
4. Using Social Media to Expand Your Global Reach
Although this trend isn’t something entirely new, we still observe that many publishers have not adopted it and are leveraging a website-only approach. Therefore, we decided to spotlight this everlasting trend again and provide some fresh stats.
As of February 2025, there are 5.56 billion internet users globally, 5.24 billion of whom are social media users, according to Statista.
Today, visitors prefer engaging, visual, and authentic content. Thus, in 2025, short-form videos on social media are projected to deliver the highest ROI.
In 2025, the advertising spending on short-form videos will reach $111.01bn.
A great example of this trend in action is our client’s recent success. To help them attract new demographics, we implemented a dynamic video strategy, embedding interactive AI-powered content by HeroVideo on their website and automatically optimizing it for social media (in just a few clicks).
This strategy has not only reached new audiences but also enhanced engagement for existing readers, giving them the choice to read, listen, or watch content. The results speak for themselves: traffic grew by 42%, visit depth increased by 25%, and engagement doubled.
Would you like to see how our AI video generator could benefit YOUR business? Request Demo.
5. Audience Engagement Will Be the New Battleground
Users need to be more relaxed with content. Winning in 2025 means delivering what your audience wants in a format that keeps them engaged.
How to Win:
- Video First: Leverage AI tools like HeroVideo to serve relevant, interactive content effortlessly.
Video has proven to be one of the most effective solutions to cut through the noise and retain visitors while providing in-depth coverage, and improving user engagement.
- Cross-Platform Reach: Publish videos across websites and social channels to double your engagement rates.
- Monetized Engagement: TrueView-ready videos ensure ads reach only engaged users, driving higher CPMs.
With HeroVideo, publishers create a new content format by turning static articles into videos, thus increasing dwell time and ad revenue with minimal effort.
Read how the Hero Section containing video effectively enhances user engagement in our blog post.
The Takeaway: Adapt Now or Fall Behind
At Bidmatic, we are not just observing these programmatic advertising trends; we are part of them. And our participation in top industry events like DMEXCO 2024 is one of the ways to keep up with the market. Watch the video below for more.
As publishers are willing to adopt these programmatic advertising trends in 2025, we are dedicated to providing the solutions necessary to help them succeed. From AI-powered ad management to advanced monetization strategies, we offer the technology and expertise to maximize revenue potential in this rapidly changing industry.
Bidmatic can deliver the tools to keep you ahead:
- HeroVideo for automated content creation and instant monetization.
- Bidmatic SSP for premium demand and maximized ad revenue.
- Header Bidding Wrapper for real-time auctions and ad delivery optimization.
Stay ahead. Maximize revenue. Engage your audience.
