Posts by tag "Header Bidding"

March 28, 2025
The Advantages of First-Price Auction for Digital Publishers
As a digital publisher, you have probably been exploring strategies to boost ad revenue and establish fair and transparent partnerships with advertisers. One of the methods that gained, or would be better to say regained, significant popularity in recent years is the first-price auction.
First-Price Auction

February 17, 2025
What is Header Bidding and How Does It Work?
As a publisher, you might face challenges such as low ad fill rates, insufficient competition for ad inventory, and the need to balance revenue with user experience.
Header Bidding