United States - Bidmatic.io, an AdTech company developing innovative monetization solutions for digital publishers and media companies, announced the appointment of Justin Newell as Senior Vice President of Sales & Partnerships. With 15+ years of expertise in scaling partnerships, driving monetization strategies, and delivering sustained revenue, Justin will lead Bidmatic’s global sales vision and expand its partner ecosystem.

Publishers are on a constant lookout for innovative ways to capture viewers’ attention and maximize their advertising revenue. One of the new trends is to transform static hero images into dynamic videos using Artificial Intelligence (AI).

As attention spans hit record lows and competition for audience engagement is intense, publishers are turning to video content as a new way to capture the attention. From statistics indicating a rapid growth of its popularity to impressive user engagement and monetization potential, video content has become a cornerstone for publishers looking to stay relevant and competitive in a saturated digital space.

The 'Hero Image’ or ‘Hero Banner’ evolution has long been essential in web design. Advances in technology have enabled the inclusion of dynamic visuals. A significant development is the integration of video content, which enhances storytelling and captures user attention more effectively than static images, leading to higher engagement rates.

A new Bidmatic's AI-based solution enables quick automatical video generation out of news, posts, blog articles, reviews or any other text content.