As attention spans hit record lows and competition for audience engagement is intense, publishers are turning to video content as a new way to capture the attention. From statistics indicating a rapid growth of its popularity to impressive user engagement and monetization potential, video content has become a cornerstone for publishers looking to stay relevant and competitive in a saturated digital space.

The 'Hero Image’ or ‘Hero Banner’ evolution has long been essential in web design. Advances in technology have enabled the inclusion of dynamic visuals. A significant development is the integration of video content, which enhances storytelling and captures user attention more effectively than static images, leading to higher engagement rates.

A new Bidmatic's AI-based solution enables quick automatical video generation out of news, posts, blog articles, reviews or any other text content.