MidRoll In-Stream Video Tag
The Mid-Roll In-Stream Video Tag is an essential integration type used by publishers to display video ads during the middle of their video content. Unlike pre-roll ads that appear before the content starts, mid-roll ads are strategically placed within the content itself. This integration offers several key benefits, including a higher average ad completion rate compared to other video ad formats.
Technical Details
Environments
Desktop
Tablet
Mobile
CTV
Type
Standard Video
Key Features
High Viewability
With their placement within the video stream, Mid-Roll In-Stream Video ads guarantee high viewability, capturing users' attention as they actively engage with the content.
Strategic Placement
The Mid-Roll In-Stream Video ad format allows advertisers to strategically place video ads within streaming content, ensuring maximum viewer engagement at optimal intervals during the video playback.
Seamless Integration
These ads seamlessly integrate with the content, appearing at natural breaks within the video, such as during pauses or transitions, to provide a non-disruptive viewing experience for users.
Other Ad Formats
High Yield
Sticky Video Player
Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
High Yield
Interstitial Video
Full-screen video ad that covers the interface of a website, appearing between users’ activities.
Standard
PostRoll In-Stream Video Tag
An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
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Desktop
Desktop
Desktop