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MidRoll In-Stream Video Tag

The Mid-Roll In-Stream Video Tag is an essential integration type used by publishers to display video ads during the middle of their video content. Unlike pre-roll ads that appear before the content starts, mid-roll ads are strategically placed within the content itself. This integration offers several key benefits, including a higher average ad completion rate compared to other video ad formats.

Technical Details

Environments

Desktop

Tablet 

Mobile

CTV

Type

Standard Video

Key Features

High Viewability

With their placement within the video stream, Mid-Roll In-Stream Video ads guarantee high viewability, capturing users' attention as they actively engage with the content.

Strategic Placement

The Mid-Roll In-Stream Video ad format allows advertisers to strategically place video ads within streaming content, ensuring maximum viewer engagement at optimal intervals during the video playback.

Seamless Integration

These ads seamlessly integrate with the content, appearing at natural breaks within the video, such as during pauses or transitions, to provide a non-disruptive viewing experience for users.

Other Ad Formats

High Yield

Interstitial Video

Interstitial Video

Full-screen video ad that covers the interface of a website, appearing between users’ activities.

Information

High Yield

Outstream Video Player

Outstream Video Player

Video ads that play outside of traditional video content automatically when they come into view to engage users.

Information

Standard

PreRoll In-Stream Video Tag

PreRoll In-Stream Video Tag

An ad that plays before the main video content on a website, high visibility and engagement, easily integrated

Information

New

AI TrueView Video Player

AI TrueView Video Player

Go with the flow and seamless integrate our ads into your site.

Information

Standard

PostRoll In-Stream Video Tag

PostRoll In-Stream Video Tag

An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video

Information

High Yield

Sticky Video Player

Sticky Video Player

Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.

Information

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Desktop

Desktop