This strategic hire follows a year of record growth and ongoing success for HeroVideo. As Bidmatic is focused on strengthening the foundations for long-term success, Justin will play a key role in building a high-performing sales infrastructure and deepening relationships across the media and publishing scope.
Justin brings a proven track record of collaborating with publishers and creating innovative, revenue-driving solutions. His career reflects devotion to fostering strong business-to-business (B2B) relationships that deliver immediate and long-term value.
As President & Founder of JUST Sales & Marketing Inc., Justin led mergers and acquisitions, demand facilitation, yield management, and marketplace protection strategies, helping publishers grow revenue while ensuring product compliance. At OAO, Justin spearheaded the scaling of the OAOAV SpringServe marketplace, increasing revenue to $2 million, and led initiatives to triple prebid revenue for publishers.
While at Covers Media Group, Justin launched sports data products and video advertising solutions, driving 6x revenue growth and helping scale monetization for top-tier sports publishers. At Stack Sports, he managed programmatic revenue strategies for leading youth and amateur sports networks. He generated a 150% revenue uplift and secured partnerships with names like Nike and USA Football.
The appointment of a Senior Vice President of Sales and partnerships reflects the company’s commitment to operational excellence, customer-centric growth, and establishing deeper strategic relationships in the industry.
“Justin’s diverse background, spanning direct sales, digital media strategy, partnership building, and SaaS product development, will identify opportunities to advance our company objectives and expand its footprint across North America.” Ivan Liashok, CEO of Bidmatic.io.
For more information contact: justin[at]bidmatic.io or schedule a meeting!
About Bidmatic
Bidmatic.io provides publisher-focused monetization solutions designed to maximize revenue across all devices. Our customizable Ad Stack is tailored to meet the specific demands and needs of each client. The Bidmatic Header Bidding Platform combines advanced AI with ad tech expertise, offering access to our Ad Marketplace or the flexibility to bring your own advertisers. Additional features include real-time, detailed reporting, lightweight and easy-to-integrate tools, and a white-labeling option.
About HeroVideo
HeroVideo is an AI-powered video platform that enables media owners to transform written articles into engaging video content. Users can customize key elements such as avatars, language, and voiceovers, and experience instant video generation and monetization.
