Statistical data from surveys in the US and Britain show this problem in numbers: the majority of British people (73%) and Americans (57%) have never paid for any website subscription, that is, publishers never received any monetization from more than a half of their audience.
Thus, in order to solve this problem, Google launched a new advertising format – Offerwall message. It provides new monetization opportunities to publishers to increase revenue on their web-resources. These messages offer users alternative ways to access content, for example, through rewarded ads or interstitial ads.
In this article, we will take a look at Google Offerwall messages, consider the way they work and how to use them to increase your audience and revenue.
How Offerwall works
So, let’s take a look at this tool for publishers. Offerwall messages look like dialog boxes, shown under some conditions (set by a publisher) when a user navigates a website, or other resource.
Message structure
The Offerwall message includes several screens which are displayed to users. These screens are set by publishers according to their goals.
The main Offerwall screen. Offers a visitor several options to choose from on how to get access to the content. A publisher can place own logo and customize the appearance and text in a chosen language. As a rule, publishers offer several available options for users.
User selection screen: the dialog a visitor sees after making a particular choice in the previous step, for example, having chosen to view content with ads enabled. A user will be shown the list of necessary actions to disable ad blocker. This interface of the screen depends on a user’s choice and the procedure defined by a publisher in this particular case.
Confirmation screen: this message is displayed after completing the necessary procedures, for example, a user has agreed to pay for viewing the content and has already made the necessary payments. It confirms the user’s right to access the content.
Supported languages
Publishers can use different languages for their message. The message language also can be set on the user’s side. A publisher fully defines the content of the message, so one has to make sure that the message is displayed correctly for different devices.
Benefits of using Offerwall ad format
Monetize non-paying users
This technology allows you to monetize those users who typically never pay for any content. Although the technology is relatively new; publishers have already got the first positive results showing an increase in advertising revenue by 10-20%.
Traditionally, publishers have been using subscription options to monetize their content, which gives poor choice of either pay or go away. But thanks to Offerwall, people get the opportunity to choose another acceptable option, for example, viewing the content with video ads. Thus, a publisher, on the one hand, receives additional benefits, and users on the other hand do not pay for viewing content directly – a win-win solution.
Increase engagement and retention
Any person will appreciate the right to choose if it is provided. All actions in Offerwall are completely voluntary and this flexibility increases the probability that users will fulfill their obligations, while an advertiser receives almost a guaranteed impression, and a publisher gets income. Offerwall shows users various tasks and offers to keep their attention and increase engagement. Rewards motivate users to continue using the resource.
Positive user experience
After completing the task and receiving the reward, users get satisfaction. This creates a positive experience of interaction and resembles a game. Players are engaged because they get a unique experience and satisfaction from their success. It is this positive experience that forms loyalty. A loyal user will not only use your product but will also distribute advertising in the most effective way – word of mouth.
Easy integration and evaluation
Besides, the good news about Offerwall message is that it is universal and easily integrated with any resource. They can be implemented into almost any existing interface and customized to suit the overall style and your goals. Another significant advantage is the ability to track their performance in standard analytics tools. Publishers have the opportunity to experiment, evaluate the results, try several options and choose the best one for their target audiences.
Broaden your revenue strategy
Offerwall for a publisher is always an opportunity for additional monetization, primarily due to advertisers who pay for each ad viewed by a user. Advertisers also get their revenue – the effectiveness of such advertising is much higher than traditional advertising, because users will be focused on completing the task (viewing display ads) to receive their reward, ensuring the maximum attention. Besides, with this approach, marketers can work with the target audience by choosing the appropriate resource for the Offerwall.
How to implement Google Offerwall on Your Website
To set up Google Offerwall, you will need a Google Ad Manager or Google AdSense account. In the settings menu, publishers can select those sites on which the messages will be displayed, as well as set up displaying conditions. In particular, you can set up on which pages of the site the message will/will not be displayed (for example, only be in one section), set the languages for displaying the message, as well as the frequency of displaying to users (for example, after one page view) and other things. In any case, to set up and launch Offerwall messages, you will need a general idea of monetization strategies and their implementation strategies. Bidmatic Inc. offers publishers its expertise and knowledge of this matter. Our specialists are experienced professionals who know everything about content monetization strategies and are ready to help you with it, in particular, with setting up, launching and debugging Google Offerwall messages.
Conclusion
At Bidmatic, we provide end-to-end support for Offerwall implementation, whether through Google Ad Manager, AdSense, or custom user flows. We ensure the solution fits seamlessly with content and maximizes CPM and engagement rates. With over 6,000 publishers using these tools, we’ve seen the proven results firsthand.
FAQ
How does Offerwall work in apps?
Offerwall works in apps the same way as they do on websites. These messages allow users to earn virtual currency or receive other rewards by completing tasks. It allows you to earn something without spending real money, and for publishers, it is an opportunity to make money by selling ads to advertisers.
Does Apple accept apps with Offerwall in the App Store?
As of July 2024, Apple rejects apps with Offerwall. Apple has a strict policy regarding Offerwall on the iOS App Store. The company considers them as a destructive monetization model that decreases user experience.
How can a publisher make money on Offerwall?
Offerwall provides additional opportunities for content monetization. But a lot depends on such factors as product or service, region, audience, etc. The good news is that all functionality is easy to implement, and thanks to the integration with analytics tools, publishers can quickly evaluate the results. Thus, by conducting a series of experiments, you can quickly find the optimal monetization strategy with offerwall.
What is the best Offerwall solution available?
The best solution depends on the target audience, the desired level of monetization, and the integration requirements. The key to choosing the optimal solution is testing. Our experts will conduct it for you and select the best option for monetizing your resource.
