Medium Rectangle
Technical Details
Key Features
High-Traffic Placement
These ad units are strategically positioned in high-traffic locations on web pages, making them highly visible to users.
Brand Awareness
The Medium Rectangle ad format is effective for building brand awareness and capturing the attention of the target audience.
Click-Throughs and Conversions
With their prominent placement, Medium Rectangles generate click-throughs, purchases, and leads, making them a valuable choice for advertisers.
Best Practises
1
High Viewability
Medium Rectangle ads are placed within the content, ensuring high visibility as users scroll through the page. Their prominent placement increases the likelihood of being seen and engaged with by users
2
Strong Revenue Potential
The combination of high visibility and higher CTRs typically results in better CPM rates. This makes medium rectangle ads a lucrative option for mobile web publishers looking to maximize ad revenue.
3
Easy Integration
These ads are fast to implement and integrate into existing mobile web layouts, ensuring broad compatibility and ease of use for publishers.
Other Ad Formats
Standard An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
High Yield Full-screen video ad that covers the interface of a website, appearing between users’ activities. High Yield Video ads that play outside of traditional video content automatically when they come into view to engage users.
PostRoll In-Stream Video Tag
Interstitial Video
Outstream Video Player
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