Sidebar Skyscraper
Technical Details
Key Features
Dimensions
The 300x600 Large Skyscraper ad boasts impressive dimensions, with 300 pixels in width and 600 pixels in height, making it an attention-grabbing visual element on web pages.
Positioning
Typically, this ad format is placed on the right or left side of webpages (sidebars), ensuring high visibility and sustained ad recall.
Flexibility
The 300x600 ad format accommodates a range of content types, from static images to interactive media, allowing for engaging ad experiences.
Best Practises
1
Ideal placement
This ad format that is much taller than it is wide. This makes it ideal for placement on the sides of pages, thus making it less intrusive.
2
Increased Engagement
The added space allows for more detailed storytelling. Advertisers can craft more compelling narratives, leading to higher user engagement and interaction.
3
ATF
Best usage - displaying ads above the fold.
Other Ad Formats
Standard An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
Standard Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
High Yield Video ads that play outside of traditional video content automatically when they come into view to engage users.
PostRoll In-Stream Video Tag
MidRoll In-Stream Video Tag
Outstream Video Player
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