SideRail, or “Desktop Sticky Sidebar”, ads are designed to enhance user engagement on widescreen devices, particularly desktops.
SideRails are ads that stick to the sides of your pages and temporarily follow you when they’re viewed on widescreen devices, such as desktops.
Technical Details
Environments
Sizes
Standard:
300x600, 300x250, 160x600, 120x600
Type
Floating Ads / Rail Ads
Key Features
High Viewability
Achieving a viewability rate of 75% or higher.
Scroll-Enabled
SideRail ads stick with visitors as they scroll through a post, offering uninterrupted exposure.
Desktop Exclusive
This ad format is specifically designed for desktop devices, ensuring optimized performance.
Best Practises
1
Increased Revenue
Additional ad spaces increase ad inventory and revenue potential, allowing publishers to boost their overall advertising income.
2
Diversification of Revenue Streams
Incorporating SideRail ads allows publishers to diversify their revenue streams beyond traditional display ads or sponsored content and helps mitigate risks associated with fluctuations in ad demand.
3
Competitive Advantage
Utilizing SideRail ad format effectively can give publishers a competitive edge in the advertising marketplace.
Other Ad Formats
Standard Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
High Yield Video ads that play outside of traditional video content automatically when they come into view to engage users.
Standard An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
MidRoll In-Stream Video Tag
Outstream Video Player
PreRoll In-Stream Video Tag
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