Interstitial Video
Technical Details
Key Features
User Interaction
Users have the option to engage with the video content by tapping on it to proceed to its destination or closing it to return to the site, giving them control over their video viewing experience.
Seamless Integration
These video ads dynamically inject into your site when users navigate between pages, creating a smooth transition and enhancing user engagement.
Full-Screen Video Experience
Interstitial Outstream Video ads cover the entire screen, providing an immersive video experience during natural transition points in the user's browsing journey.
Best Practises
1
High Engagement Rates
Interstitial Video ads occupy the full screen, capturing the user's complete attention. This leads to higher engagement rates compared to other ad formats.
2
Better Revenue Generation
Due to their high visibility and engagement, interstitial video ads command higher CPM rates. This results in significantly better revenue for publishers.
3
Versatility Across Platforms
Interstitial video ads are versatile and are effectively used across various platforms, including mobile web, and desktop web. This allows publishers to implement a consistent ad strategy across different user touchpoints.
Other Ad Formats
Standard An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
Standard An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
Standard Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
PostRoll In-Stream Video Tag
PreRoll In-Stream Video Tag
MidRoll In-Stream Video Tag
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