Large Rectangle
Technical Details
Key Features
High-Traffic Placement
These ad units are strategically positioned in high-traffic locations on web pages, making them highly visible to users.
Standard Size
The Large Rectangle ad format is available in the widely recognized size of 300x600, ensuring compatibility with various websites and platforms.
Click-Throughs and Conversions
With their prominent placement and larger size, Large Rectangles generate click-throughs, purchases, and leads, making them a valuable choice for advertisers.
Best Practises
1
Increased Revenue Potential
Due to their high visibility and engagement rates, Large Rectangle ads command higher CPM rates. This can significantly boost ad revenue for publishers.
2
Improved Ad Performance Metrics
The larger size and engaging nature of these ads lead to better performance metrics, including higher viewability and longer viewing times. Advertisers value these metrics, making the ad space more attractive and profitable.
3
Strong Performance Across Industries
Large Rectangle ads perform well across various industries and types of content, from news and blogs to entertainment and e-commerce. Their versatility makes them a reliable ad format for a wide range of publishers.
Other Ad Formats
Standard Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
Standard An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
High Yield Full-screen video ad that covers the interface of a website, appearing between users’ activities.
MidRoll In-Stream Video Tag
PreRoll In-Stream Video Tag
Interstitial Video
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