Large Rectangle
The Large Rectangle ad format is a powerful and impactful ad unit available in the standard size of 300×600. These standard ad units are strategically placed in high-traffic locations on web pages, effectively creating brand awareness and driving user engagement.
Technical Details
Sizes
Standard:
300×600
Environments
AMP
Type
Standard Ad Unit
Key Features
High-Traffic Placement
These ad units are strategically positioned in high-traffic locations on web pages, making them highly visible to users.
Standard Size
The Large Rectangle ad format is available in the widely recognized size of 300x600, ensuring compatibility with various websites and platforms.
Click-Throughs and Conversions
With their prominent placement and larger size, Large Rectangles generate click-throughs, purchases, and leads, making them a valuable choice for advertisers.
Best Practises
1
Increased Revenue Potential
Due to their high visibility and engagement rates, Large Rectangle ads command higher CPM rates. This can significantly boost ad revenue for publishers.
2
Improved Ad Performance Metrics
The larger size and engaging nature of these ads lead to better performance metrics, including higher viewability and longer viewing times. Advertisers value these metrics, making the ad space more attractive and profitable.
3
Strong Performance Across Industries
Large Rectangle ads perform well across various industries and types of content, from news and blogs to entertainment and e-commerce. Their versatility makes them a reliable ad format for a wide range of publishers.
Other Ad Formats
High Yield
Sticky Video Player
Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
Standard
MidRoll In-Stream Video Tag
Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
New
AI TrueView Video Player
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