Medium Rectangle
The Medium Rectangle ad format is a popular and versatile ad unit available in standard sizes, including 300×250 and 336×280. These standard ad units are strategically placed in high-traffic locations on web pages, effectively creating brand awareness and driving user engagement.
Technical Details
Sizes
Standard:
300×250, 336×280
Environments
AMP
Type
Standard Ad Unit
Key Features
High-Traffic Placement
These ad units are strategically positioned in high-traffic locations on web pages, making them highly visible to users.
Brand Awareness
The Medium Rectangle ad format is effective for building brand awareness and capturing the attention of the target audience.
Click-Throughs and Conversions
With their prominent placement, Medium Rectangles generate click-throughs, purchases, and leads, making them a valuable choice for advertisers.
Best Practises
1
High Viewability
Medium Rectangle ads are placed within the content, ensuring high visibility as users scroll through the page. Their prominent placement increases the likelihood of being seen and engaged with by users
2
Strong Revenue Potential
The combination of high visibility and higher CTRs typically results in better CPM rates. This makes medium rectangle ads a lucrative option for mobile web publishers looking to maximize ad revenue.
3
Easy Integration
These ads are fast to implement and integrate into existing mobile web layouts, ensuring broad compatibility and ease of use for publishers.
Other Ad Formats
High Yield
Interstitial Video
Full-screen video ad that covers the interface of a website, appearing between users’ activities.
Standard
PostRoll In-Stream Video Tag
An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
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