Parallax (Flying Carpet)

The Parallax or “Flying Carpet” ad format offers a unique and visually stunning advertising experience, designed primarily for mobile web. As users scroll through mobile content, the Parallax ad gradually unveils its captivating visual elements, providing an engaging and non-disruptive interaction. This format optimizes limited ad spaces by allowing for larger ads, enhancing user engagement, and providing publishers with improved programmatic fill rates. The inclusion of multiple ad sizes also opens up the potential for higher CPM rates

Technical Details

Sizes

Minimum Height:

301px

Environments

AMP

Type

Static Ads / Parallax

Key Features

AMP Optimization

This ad format is tailored for AMP pages, ensuring a seamless and interactive user experience.

3D Illusion

Parallax ads create a mesmerizing 3D effect.

Layered Animation

Layered parallax effects are utilized to capture users' attention in an immersive and non-intrusive way.

Best Practises

1

Increased Viewability


The parallax effect ensures that the ad remains in view for an extended period as users scroll, resulting in higher viewability rates. This extended exposure increases the likelihood of user engagement and ad recall.

2

Better Performance Metrics

Due to their high engagement and viewability, Parallax ads often achieve better performance metrics, including higher CTR and conversion rates. This makes them highly effective for advertisers and valuable for publishers.

3

Premium Advertising Rates

The unique and immersive nature of Parallax ads allows publishers to charge premium rates. Advertisers are willing to pay more for high-impact, engaging ad formats that drive better results.

Other Ad Formats

High Yield

Outstream Video Player

Outstream Video Player

Video ads that play outside of traditional video content automatically when they come into view to engage users.

Information

Standard

PreRoll In-Stream Video Tag

PreRoll In-Stream Video Tag

An ad that plays before the main video content on a website, high visibility and engagement, easily integrated

Information

New

AI TrueView Video Player

AI TrueView Video Player

Go with the flow and seamless integrate our ads into your site.

Information

Standard

MidRoll In-Stream Video Tag

MidRoll In-Stream Video Tag

Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching

Information

Standard

PostRoll In-Stream Video Tag

PostRoll In-Stream Video Tag

An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video

Information

High Yield

Sticky Video Player

Sticky Video Player

Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.

Information

High Yield

Interstitial Video

Interstitial Video

Full-screen video ad that covers the interface of a website, appearing between users’ activities.

Information

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