The Sticky Bottom unit, also recognized as “Anchor Bottom” or “Adhesion Bottom,” is an engaging and highly-visible ad format designed for both desktop and mobile devices.
This ad format is an exceptionally visible ad that remains fixed on the user’s screen as they scroll through content on your website, whether they are using a desktop or a mobile device. This high-impact ad unit ensures excellent results, including high RPM and conversion rates.
Technical Details
Environments
Sizes
Mobile:
Large:
320x165
Standard:
320x100, 320x50
*and others
*and others
Desktop:
Large:
970x250
Standard:
440x90, 980x120, 970x90, 728x90
*and others
*and others
Type
Floating Ads
Key Features
Anchored at the Bottom
The Sticky Bottom banner is anchored at the bottom of the user's screen, creating a seamless layer over your website's content. This fixed position enhances visibility and user engagement.
Easy Integration
The Sticky Bottom banner is dynamically injected into your site at the proper spot using our script. There's no need for complex code adjustments, making it simple and convenient to implement.
Mobile and Desktop Support
It functions seamlessly on both mobile and desktop devices, ensuring that your audience experiences the same level of engagement across platforms.
Best Practises
1
Improved Click-Through Rates (CTRs)
Remains visible as users navigate through the page, generating higher click-through rates compared to static or non-sticky ad formats.
2
Better Monetization
Publishers can boost their ad revenue by capitalizing on the increased visibility and engagement offered by Sticky Bottom ads, as advertisers are often willing to pay higher CPMs for prime advertising real estate.
3
Enhanced User Experience
When implemented thoughtfully and unobtrusively, Sticky Bottom ads can seamlessly integrate into the overall user experience without causing annoyance or distraction
Other Ad Formats
Standard Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
High Yield Video ads that play outside of traditional video content automatically when they come into view to engage users.
High Yield Full-screen video ad that covers the interface of a website, appearing between users’ activities.
MidRoll In-Stream Video Tag
Outstream Video Player
Interstitial Video
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