Background
The Background ad format, often referred to as “Branding” or “Skin,” allows advertisers to make a captivating impact by taking over the background of a webpage. This exclusive ad space is guaranteed to grab the attention of your readers, making it a premium choice for advertisers.
Technical Details
Sizes
Desktop:
Standard:
Fluid
Environments
Desktop
Type
Static Ads
Key Features
Customizable Branding
Advertisers have the flexibility to customize the creative elements of Background Ads to align with their brand identity and campaign objectives, allowing for creative freedom in designing visually compelling brand experiences.
Immersive Brand Experience
Background Ads provide advertisers with a canvas to create a visually immersive brand experience, allowing them to showcase their brand imagery, messaging, and promotional content across the entire background of a webpage or app interface.
High Visibility
Occupying the entire background space, Background Ads ensure high visibility and engagement with users, capturing attention as soon as they land on the page or open the app.
Best Practises
1
Non-intrusive
Background ads do not obstruct the main content or user navigation, allowing users to consume the content without disruption. This non-intrusive nature reduces the likelihood of ad fatigue and enhances the overall user experience.
2
Premium Inventory
Prominent position and high visibility enable publishers to command higher ad rates, increasing revenue potential.
3
Complementary to Content
Designed thoughtfully, background ads can complement the overall aesthetics and theme of the webpage, enhancing the user experience rather than detracting from it.
Other Ad Formats
High Yield
Outstream Video Player
Video ads that play outside of traditional video content automatically when they come into view to engage users.
Standard
PreRoll In-Stream Video Tag
An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
Standard
MidRoll In-Stream Video Tag
Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
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