In-Content Rail
The In-Content Rail ad format is an innovative advertising solution that replaces standard in-content units with fixed ad spaces, strategically positioned within the content. This unique format adds a subtle parallax effect as the ad gracefully follows the user while they scroll through the content, creating an engaging and captivating experience. By seamlessly integrating with the content, this format enhances user engagement rates with the ad content, providing an improved user experience and unlocking the full revenue potential of your existing ad spaces.
Technical Details
Sizes
Mobile:
Standard:
100%x400
*100% width of the container designated for ad placement
Desktop:
Standard:
100%x400
*100% width of the container designated for ad placement
Environments
Desktop
Tablet
Mobile
Type
Rail Ads
Key Features
Fixed Ad Spaces
In-Content Rail replaces traditional in-content ad units with fixed ad spaces that remain visible to users as they scroll.
Enhanced User Engagement
This format effectively boosts user engagement rates with the ad content, making it a powerful advertising tool.
Subtle Parallax Effect
The ad incorporates a subtle parallax effect, adding depth and intrigue to the user experience.
Best Practises
1
Non-Intrusive
Designed to blend seamlessly with the content, providing the least intrusive experience.
2
Improved Ad Performance
The strategic placement within content leads to higher CTRs, as users are more likely to notice and interact with ads that are part of the content flow.
3
Premium Ad Inventory
Sold as premium ad slots due to their high visibility and effectiveness, allowing publishers to charge higher rates.
Other Ad Formats
High Yield
Outstream Video Player
Video ads that play outside of traditional video content automatically when they come into view to engage users.
High Yield
Interstitial Video
Full-screen video ad that covers the interface of a website, appearing between users’ activities.
Standard
MidRoll In-Stream Video Tag
Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
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