Parallax
The Parallax ad format offers a unique and visually stunning advertising experience, designed primarily for mobile web. As users scroll through mobile content, the Parallax ad gradually unveils its captivating visual elements, providing an engaging and non-disruptive interaction. This format optimizes limited ad spaces by allowing for larger ads, enhancing user engagement, and providing publishers with improved programmatic fill rates. The inclusion of multiple ad sizes also opens up the potential for higher CPM rates.
Technical Details
Sizes
Mobile:
Minimum Height:
301px
Desktop:
Minimum Height::
301px
Environments
Desktop
Tablet
Mobile
Type
Static Ads
Key Features
Layered Animation
Layered parallax effects are utilized to capture users' attention in an immersive and non-intrusive way.
3D Illusion
Parallax ads create a mesmerizing 3D effect.
Mobile Optimization
This ad format is tailored for mobile web, ensuring a seamless and interactive user experience.
Best Practises
1
Enhanced User Engagement
Parallax scrolling creates an interactive experience that captivates visitors and encourages them to spend more time on the site.
2
SEO Benefits
Increased engagement and longer dwell times contribute to lower bounce rates, which positively impacts search engine rankings.
3
Increasing Advertising Revenue
Parallax ads are sold as premium ad formats to advertisers, leading to higher advertising revenues.
Other Ad Formats
Standard
MidRoll In-Stream Video Tag
Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
Standard
PostRoll In-Stream Video Tag
An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
New
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