Sidebar Rectangle
The Sidebar Rectangle ad format, featuring the standard size of 300×250, is a widely recognized and highly effective ad unit with a strong presence on the internet. It offers remarkable advantages for both publishers and advertisers, with the potential for high CPM rates and excellent returns.
Technical Details
Sizes
Desktop:
Standard:
300×250
*and others
Environments
Desktop
Type
Static Ads
Key Features
Targeted Messaging
Advertisers can tailor their messaging to align with the interests and preferences of the target audience, increasing the relevance and effectiveness of the ad campaign.
Prominent Sidebar Placement
Sidebar Rectangle ads are positioned within the sidebar of a webpage or app interface, ensuring high visibility and engagement with users as they navigate the content.
Vertical Visibility
This format features a rectangular-shaped ad unit placed vertically along the side of the content, maximizing visibility without obstructing the main content area.
Best Practises
1
Position is the key
Sidebar Rectangle performs best when positioned beside the content of an article.
2
Top-selling format
It’s a popular choice among advertisers and works well with both text and image. Because of its size, it also has more ad inventory available from advertisers.
3
Desktop
Works best for desktop.
Other Ad Formats
Standard
PostRoll In-Stream Video Tag
An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
Standard
MidRoll In-Stream Video Tag
Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
High Yield
Sticky Video Player
Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
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