Sidebar Skyscraper
Technical Details
Key Features
Dimensions
The 300x600 Large Skyscraper ad boasts impressive dimensions, with 300 pixels in width and 600 pixels in height, making it an attention-grabbing visual element on web pages.
Positioning
Typically, this ad format is placed on the right or left side of webpages (sidebars), ensuring high visibility and sustained ad recall.
Flexibility
The 300x600 ad format accommodates a range of content types, from static images to interactive media, allowing for engaging ad experiences.
Best Practises
1
Ideal placement
This ad format that is much taller than it is wide. This makes it ideal for placement on the sides of pages, thus making it less intrusive.
2
Increased Engagement
The added space allows for more detailed storytelling. Advertisers can craft more compelling narratives, leading to higher user engagement and interaction.
3
ATF
Best usage - displaying ads above the fold.
Other Ad Formats
High Yield Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
High Yield Full-screen video ad that covers the interface of a website, appearing between users’ activities. Standard An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
Sticky Video Player
Interstitial Video
PreRoll In-Stream Video Tag
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