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Sticky Billboard

The Sticky Billboard, also known as “Top Rail” or “Flex Leaderboard,” is a unique and highly engaging ad format designed to captivate users right from their initial interaction with a webpage. 

Similar to the standard billboard ad, the Sticky Billboard is initially positioned at the top of the page, above the main content, ensuring it’s the first ad users encounter upon visiting a page. However, what sets it apart is its ability to temporarily adhere to the top of the screen and follow the user as they scroll.

Technical Details

Sizes
Mobile:

Large:

Standard:

320×165

320×100

*and others

Desktop:

Large:

Standard:

970×300

980×250, 970х250

*and others

Environments

Desktop

Tablet 

Mobile

Type

Rail Ads 

Key Features

Attention-Grabbing Size

With a large and captivating size, this ad format excels in delivering messages that make a strong impact.

Support for IAB-Size Ads

It can accommodate IAB-size ads, and publishers can add a pricing floor to maximize revenue.

User-Friendly Stickiness

The Sticky Billboard temporarily sticks to the top of the screen and follows users on their first scroll, mimicking a page header.

Best Practises

1

Increased Ad Visibility by 95%+

This increase in visibility leads to higher engagement rates, improved ad performance, and ultimately, greater ad revenue.

2

Improved Ad Performance (CTR)

The increased visibility and engagement potential of sticky billboards result in higher click-through rates (CTRs).

3

Premium Ad Space

Sticky Billboards can be sold as premium ad inventory, commanding higher prices due to their prominent placement and performance.

Other Ad Formats

Standard

MidRoll In-Stream Video Tag

MidRoll In-Stream Video Tag

Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching

Information

Standard

PreRoll In-Stream Video Tag

PreRoll In-Stream Video Tag

An ad that plays before the main video content on a website, high visibility and engagement, easily integrated

Information

Standard

PostRoll In-Stream Video Tag

PostRoll In-Stream Video Tag

An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video

Information

New

AI TrueView Video Player

AI TrueView Video Player

Go with the flow and seamless integrate our ads into your site.

Information

High Yield

Outstream Video Player

Outstream Video Player

Video ads that play outside of traditional video content automatically when they come into view to engage users.

Information

High Yield

Sticky Video Player

Sticky Video Player

Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.

Information

High Yield

Interstitial Video

Interstitial Video

Full-screen video ad that covers the interface of a website, appearing between users’ activities.

Information

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