Interstitial Video
The Interstitial Outstream Video ad format is a dynamic video advertising solution designed for both desktop and mobile platforms. This captivating video format grabs your audience’s attention as they transition from one page to the next. Instead of traditional banners, Interstitial Outstream Video delivers compelling video content that seamlessly overlays the page’s content, ensuring exceptional viewability without monopolizing the screen space. These video ads are served at natural transition points, creating an engaging and non-intrusive advertising choice that your audience will find irresistible.
Technical Details
Environments
Desktop
Tablet
Mobile
Type
Between Page Ads
Key Features
User Interaction
Users have the option to engage with the video content by tapping on it to proceed to its destination or closing it to return to the site, giving them control over their video viewing experience.
Seamless Integration
These video ads dynamically inject into your site when users navigate between pages, creating a smooth transition and enhancing user engagement.
Full-Screen Video Experience
Interstitial Outstream Video ads cover the entire screen, providing an immersive video experience during natural transition points in the user's browsing journey.
Best Practises
1
High Engagement Rates
Interstitial Video ads occupy the full screen, capturing the user's complete attention. This leads to higher engagement rates compared to other ad formats.
2
Better Revenue Generation
Due to their high visibility and engagement, interstitial video ads command higher CPM rates. This results in significantly better revenue for publishers.
3
Versatility Across Platforms
Interstitial video ads are versatile and are effectively used across various platforms, including mobile web, and desktop web. This allows publishers to implement a consistent ad strategy across different user touchpoints.
Other Ad Formats
High Yield
Outstream Video Player
Video ads that play outside of traditional video content automatically when they come into view to engage users.
High Yield
Sticky Video Player
Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
Standard
MidRoll In-Stream Video Tag
Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
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