PostRoll In-Stream Video Tag
The Post-Roll In-Stream Video Tag is a crucial integration type used by publishers to display video ads after their video content has completed. While it may initially seem counter-intuitive to place an ad after a video, this integration offers unique advantages. Some users are willing to stick around to complete the impression, presenting an opportunity for advertisers to engage viewers after the main content.
Technical Details
Environments
Desktop
Tablet
Mobile
CTV
Type
Standard Video
Key Features
Engagement Opportunities
Post-Roll ads offer opportunities for interactive elements, such as clickable overlays or call-to-action buttons, to further engage viewers and drive desired actions.
Enhanced User Experience
By appearing after the main video content, the Post-Roll format prioritizes user experience, allowing viewers to consume content uninterrupted before encountering the ad.
High Viewability
With its placement at the conclusion of video content, the Post-Roll format ensures high viewability rates, allowing advertisers to effectively convey their message to engaged audiences.
Best Practises
1
Increases revenue for video ad format.
Post-Roll In-Stream Video ads over your ad zones, you can optimize and earn extra revenue smoothly.
2
Non-intrusive user experience.For something
When you make a eye-catching Post-Roll In-Stream Video ads you create non-intrusive and positive impact on the user's journey.
3
Seamless integration.
These ads are fast to implement as a part of your video strategy, ensuring broad compatibility and ease of use for our publishers.
Other Ad Formats
Standard
PreRoll In-Stream Video Tag
An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
High Yield
Interstitial Video
Full-screen video ad that covers the interface of a website, appearing between users’ activities.
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Desktop
Desktop