Parallax (Flying Carpet)
The Parallax or “Flying Carpet” ad format offers a unique and visually stunning advertising experience, designed primarily for mobile web. As users scroll through mobile content, the Parallax ad gradually unveils its captivating visual elements, providing an engaging and non-disruptive interaction. This format optimizes limited ad spaces by allowing for larger ads, enhancing user engagement, and providing publishers with improved programmatic fill rates. The inclusion of multiple ad sizes also opens up the potential for higher CPM rates