Interstitial
Technical Details
*and others
Key Features
Centered Image Activation
These ads open in the center of the screen when the page loads and can be easily closed after 5 seconds.
Full-Screen Experience
Interstitial ads cover the entire screen while the user scrolls, usually appearing at natural transition points in the flow of a page.
High Performance
Interstitial take over the screen upon article click, delivering exceptional performance on both desktop and mobile devices.
Best Practises
1
Support for Various Ad Types
An ad can be shown as image, video, interactive element, and call-to-action, providing flexibility for advertisers to convey their message effectively.
2
Premium Ad Space
Interstitial ads are sold at a premium due to their high impact, CTR and effectiveness, leading to higher CPMs
3
User Experience Considerations
Publishers control the frequency of interstitial ad displays to avoid overwhelming users, thus maintaining a balance between monetization and user experience.
Other Ad Formats
Standard Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
High Yield Full-screen video ad that covers the interface of a website, appearing between users’ activities. Standard An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
MidRoll In-Stream Video Tag
Interstitial Video
PostRoll In-Stream Video Tag
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