Parallax (Flying Carpet)
Technical Details
Key Features
AMP Optimization
This ad format is tailored for AMP pages, ensuring a seamless and interactive user experience.
3D Illusion
Parallax ads create a mesmerizing 3D effect.
Layered Animation
Layered parallax effects are utilized to capture users' attention in an immersive and non-intrusive way.
Best Practises
1
Increased Viewability
The parallax effect ensures that the ad remains in view for an extended period as users scroll, resulting in higher viewability rates. This extended exposure increases the likelihood of user engagement and ad recall.
2
Better Performance Metrics
Due to their high engagement and viewability, Parallax ads often achieve better performance metrics, including higher CTR and conversion rates. This makes them highly effective for advertisers and valuable for publishers.
3
Premium Advertising Rates
The unique and immersive nature of Parallax ads allows publishers to charge premium rates. Advertisers are willing to pay more for high-impact, engaging ad formats that drive better results.
Other Ad Formats
High Yield Full-screen video ad that covers the interface of a website, appearing between users’ activities. High Yield Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
Standard An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
Interstitial Video
Sticky Video Player
PreRoll In-Stream Video Tag
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