Parallax (Flying Carpet)
The Parallax or “Flying Carpet” ad format offers a unique and visually stunning advertising experience, designed primarily for mobile web. As users scroll through mobile content, the Parallax ad gradually unveils its captivating visual elements, providing an engaging and non-disruptive interaction. This format optimizes limited ad spaces by allowing for larger ads, enhancing user engagement, and providing publishers with improved programmatic fill rates. The inclusion of multiple ad sizes also opens up the potential for higher CPM rates
Technical Details
Sizes
Minimum Height:
301px
Environments
AMP
Type
Static Ads / Parallax
Key Features
AMP Optimization
This ad format is tailored for AMP pages, ensuring a seamless and interactive user experience.
3D Illusion
Parallax ads create a mesmerizing 3D effect.
Layered Animation
Layered parallax effects are utilized to capture users' attention in an immersive and non-intrusive way.
Best Practises
1
Increased Viewability
The parallax effect ensures that the ad remains in view for an extended period as users scroll, resulting in higher viewability rates. This extended exposure increases the likelihood of user engagement and ad recall.
2
Better Performance Metrics
Due to their high engagement and viewability, Parallax ads often achieve better performance metrics, including higher CTR and conversion rates. This makes them highly effective for advertisers and valuable for publishers.
3
Premium Advertising Rates
The unique and immersive nature of Parallax ads allows publishers to charge premium rates. Advertisers are willing to pay more for high-impact, engaging ad formats that drive better results.
Other Ad Formats
High Yield
Interstitial Video
Full-screen video ad that covers the interface of a website, appearing between users’ activities.
High Yield
Sticky Video Player
Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
Standard
PostRoll In-Stream Video Tag
An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
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