Highlight
Technical Details
Key Features
Interactive Elements
Some Highlight ads may incorporate interactive elements such as clickable buttons or embedded videos, further enhancing user engagement and driving action.
Customizable Creatives
Advertisers have the flexibility to customize the creative elements of Highlight ads to align with their brand identity and campaign objectives, allowing for greater creativity and effectiveness.
Distinct Visual Design
These ads employ eye-catching colors, animations, or other visual elements to distinguish themselves from the rest of the content, drawing users' attention to the promoted message.
Best Practises
1
Increased Attention
Highlighted ads stand out from the rest of the content on the webpage, grabbing users' attention more effectively. This leads to higher engagement rates as users are more likely to notice and interact with the highlighted ad.
2
Improved Click-Through Rates (CTRs)
When an ad is visually differentiated from the surrounding content, it attracts more clicks. Users are clicking more on an ad that stands out, resulting in higher CTRs for publishers.
3
Better Monetization Opportunities
Highlighted ads command higher CPM rates compared to standard ad formats due to their increased visibility and engagement potential. This allows publishers to maximize their ad revenue and monetize their digital properties more effectively.
Other Ad Formats
High Yield Remains visible and continues playing as the user scrolls through a webpage, typically anchored to a corner of the screen. High visibility and engagement.
High Yield Video ads that play outside of traditional video content automatically when they come into view to engage users.
New Go with the flow and seamless integrate our ads into your site.
Sticky Video Player
Outstream Video Player
AI TrueView Video Player
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