Interstitial
Technical Details
*and others
Key Features
Centered Image Activation
These ads open in the center of the screen when the page loads and can be easily closed after 5 seconds.
Full-Screen Experience
Interstitial ads cover the entire screen while the user scrolls, usually appearing at natural transition points in the flow of a page.
High Performance
Interstitial take over the screen upon article click, delivering exceptional performance on both desktop and mobile devices.
Best Practises
1
Support for Various Ad Types
An ad can be shown as image, video, interactive element, and call-to-action, providing flexibility for advertisers to convey their message effectively.
2
Premium Ad Space
Interstitial ads are sold at a premium due to their high impact, CTR and effectiveness, leading to higher CPMs
3
User Experience Considerations
Publishers control the frequency of interstitial ad displays to avoid overwhelming users, thus maintaining a balance between monetization and user experience.
Other Ad Formats
Standard An ad that plays after the main video content, capturing the attention of viewers who have watched the entire video
Standard An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
High Yield Full-screen video ad that covers the interface of a website, appearing between users’ activities.
PostRoll In-Stream Video Tag
PreRoll In-Stream Video Tag
Interstitial Video
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