The "Sticky Billboard," commonly referred to as "Top Rail" or "Flex Leaderboard," is a unique and highly engaging ad format designed to captivate users right from their initial interaction with a webpage. Similar to the standard billboard ad, the Sticky Billboard is initially positioned at the top of the page, above the main content, ensuring it's the first ad users encounter upon visiting a page. However, what sets it apart is its ability to temporarily adhere to the top of the screen and follow the user as they scroll.
Technical Details
Environments
Sizes
Mobile:
Standard:
320x165, 320x100
*and others
*and others
Desktop:
Standard:
980x300, 980x250, 970x250
*and others
*and others
Type
Floating Ads / Rail Ads
Key Features
Attention-Grabbing Size
With a large and captivating size, this ad format excels in delivering messages that make a strong impact.
Support for IAB-Size Ads
It can accommodate IAB-size ads, and publishers can add a pricing floor to maximize revenue.
User-Friendly Stickiness
The Sticky Billboard temporarily sticks to the top of the screen and follows users on their first scroll, mimicking a page header.
Best Practises
1
Increased Ad Visibility by 95%+
This increase in visibility leads to higher engagement rates, improved ad performance, and ultimately, greater ad revenue.
2
Improved Ad Performance (CTR)
The increased visibility and engagement potential of sticky billboards result in higher click-through rates (CTRs).
3
Premium Ad Space
Sticky Billboards can be sold as premium ad inventory, commanding higher prices due to their prominent placement and performance.
Other Ad Formats
High Yield Video ads that play outside of traditional video content automatically when they come into view to engage users.
Standard An ad that plays before the main video content on a website, high visibility and engagement, easily integrated
Standard Plays during the main video, similar to a commercial break, engaging viewers while they are actively watching
Outstream Video Player
PreRoll In-Stream Video Tag
MidRoll In-Stream Video Tag
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